Brand Story


Ainuoshi was founded in 2008, it’s synonymous with creativity, fashion and the chicness. With a reputation for quality craftmanship, Ainuoshi is a fashion lover destination for modern luxurious jewelry. At Ainuoshi, we thrive with infinite amount of passion in everything we do.

We also firmly believed that our customers deserved more choices, straightforward information and legendary service.
We felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first.
(We're thrilled to share that a few of our customers have even invited our experts to their weddings!)

As the leader in handcrafted engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.


Having provided an impeccable, ethical service since 2008, our commitment to providing quality and clarity is a promise set in stone.